Response Media Gets iWon Postal List

Share this article:
Response Media Products, Atlanta, announced its appointment yesterday as list manager for the iWon Postal Address Master File of 6 million last-12-month active and 800,000 30-day hotline users.


The file is derived from the iWon.com Web site, where visitors register to become members and enter daily, weekly and annual sweepstakes.


This postal file includes permission-based, self-reported data on member demographics, shopping preferences and category interests including music, travel, home/gardening and personal finance as well as recent online purchase history, motor vehicle data, presence of children/grandchildren, credit cards and phone numbers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.