Response Media Gets Hispanic New Mover InsertsResponse Media Products Inc., Norcross, GA, took management of the SBC Hispanic insert programs.
The SBC Hispanic New Mover insert program consists of 1 million annual insertions that ride along with telephone directories delivered to Hispanic new movers within a week of a new phone line installation. The program costs $80/M.
The SBC Total Market Coverage Hispanic insert program reaches 5 million Hispanics in California and Texas with the delivery of their telephone directories. The program costs $80/M.