Ultimate SEM Services and Product Guidebook 2012

The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. Our Ultimate Search Engine Marketing Services and Product Guidebook is designed to help clarify the space. The guide includes 30 major vendors and agencies that operate in the industry, as well as their respective offerings. The companies are divided into five key categories: Full-service digital agencies; full-service digital agencies & technology providers; technology providers; search specialists & technology providers; and search specialists.

Buyers' Guide

The guide to direct marketing service providers and creative services. Find up-to-date contact information by service specialty for business needs ranging from agencies, e-commerce providers, direct mail services, printing, telemarketing, search engine marketing optimization and database management.

Agency Business Report

New media channels and data raise agency profits

New media channels and data raise agency profits

Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.

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Reprints & E-prints


Promote your coverage with Direct Marketing News' custom reprints

Created with high standards and competitively priced, Direct Marketing News articles can be reprinted in their original form or customized to meet your specific requirements. Choose between reprints and e-prints (electronic PDFs) for a unique and cost-effective way to market your company, services, and solutions. Use our eprints to elevate your profile and showcase your coverage while driving traffic to your site. Reprints can be used in handouts, media kits, mailings, and in corporate displays. Email Jacqueline Gould for more information.

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Company of the week


Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

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Delivered: Fitness Postcards

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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

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Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

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Here are three must-have data sets that every marketer should include in his or her email strategy.