Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Q&A: The Power to Act

Q&A: The Power to Act

Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Q&A: Blending Marketing Art and Science

Q&A: Blending Marketing Art and Science

Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Q&A: Michael Griffith, director of creative& strategy, Bottle Rocket Apps

Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.

Q&A: Evelyn Neill, chief creative office, Doremus New York

Q&A: Evelyn Neill, chief creative office, Doremus New York

Evelyn Neill, chief creative officer at Doremus New York, talks B2B marketing, earning consumer trust, and the beauty of the ocean.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas

Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and the misuse of technology.

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky

Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work, and great graphic design.

Q&A: Tripp Westbrook, ECD, Firehouse

Q&A: Tripp Westbrook, ECD, Firehouse

Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he'd ask Winston Churchill.

Q&A: Doug Kamp, ECD, gyro Chicago

Q&A: Doug Kamp, ECD, gyro Chicago

Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever.

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.

Q&A: Flora Caputo, VP and ECD, Jacobs Agency

Q&A: Flora Caputo, VP and ECD, Jacobs Agency

Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need to stop and listen.

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Q&A: Yuchun Lee, VP of enterprise marketing managements, IBM Industry Solutions

Why is mobile a channel that simply cannot be ignored? IBM's Yuchun Lee explains.

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

Q&A: Stephen Malbon, CEO & founder of The Malbon Group

The man behind Frank 151 shares his views on what print has to do to maintain its relevancy in the digital age.

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

Q&A: Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide

Sarah Van Heirseele, VP of digital at Blue Chip Marketing Worldwide, explains why social media is in her blood and why apps are declining.

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.

Q&A: Aaron Herrington, cofounder and partner, Modea

Q&A: Aaron Herrington, cofounder and partner, Modea

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.

Q&A: John Gagné, SVP and executive 
creative director, Proximity Canada

Q&A: John Gagné, SVP and executive 
creative director, Proximity Canada

John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.

Q&A: Jason Kulpa, CEO, Underground Elephant

Q&A: Jason Kulpa, CEO, Underground Elephant

Jason Kulpa, Underground Elephant's CEO, discusses why being invisible 
is a best practice and his agency's 
survival in time of dynamic change.

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.

Q&A: Dylan Taylor, executive creative director, BMF

Q&A: Dylan Taylor, executive creative director, BMF

BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and 
marketing items internationally.

Q&A: David Brown, Meredith Integrated Marketing

Q&A: David Brown, Meredith Integrated Marketing

David Brown, Meredith Integrated Marketing's EVP and GM, discusses
the importance of building brand 
awareness and channel evolution

Q&A: Ben Sutherland, global head of direct, Mindshare

Q&A: Ben Sutherland, global head of direct, Mindshare

Ben Sutherland, Mindshare's global head of direct, discusses the difficulty in segregating existing customers and importance of measurable media.

Q&A: Herschell Gordon Lewis

Q&A: Herschell Gordon Lewis

Herschell Gordon Lewis, a writer, filmmaker and direct marketing veteran, discusses the evolution of copywriting and its challenges

Q&A: Nick Moore, chief creative officer of Wunderman

Q&A: Nick Moore, chief creative officer of Wunderman

Nick Moore leads the creative teams at Wunderman in New York, one of the largest direct marketing agencies. He explains his perspective on hiring.

Q&A: Bob Klein, chief strategy officer of Blue Chip Marketing

Q&A: Bob Klein, chief strategy officer of Blue Chip Marketing

Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.

Q&A: Stacia Goddard, EVP of strategy at Purple@Epsilon

Q&A: Stacia Goddard, EVP of strategy at Purple@Epsilon

Stacia Goddard, EVP of strategy at Purple@Epsilon, champions data's role in customer experience and sees loyalty opportunities in social gaming

Q&A: Ken Fitzgerald, executive creative director at Catalyst

Q&A: Ken Fitzgerald, executive creative director at Catalyst

Ken Fitzgerald, executive creative director at Catalyst, talks about how to integrate across channels and the impact of digital on CRM strategies

Q&A: Mat Zucker, chief creative at OgilvyOne NY

Q&A: Mat Zucker, chief creative at OgilvyOne NY

Mat Zucker, chief creative officer at OgilvyOne New York, on creating great content-driven campaigns and managing brand reputation

Q&A: Lynn Fantom, chairman and CEO, ID Media

Q&A: Lynn Fantom, chairman and CEO, ID Media

ID Media's chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field

Q&A: Nicholas Platt, Rapp Los Angeles

Q&A: Nicholas Platt, Rapp Los Angeles

Nicholas Platt, executive creative director at Rapp Los Angeles, talks about global marketing and teaching clients to take risk.

Rob Price, co-founder, ECD, Eleven

Rob Price, co-founder, ECD, Eleven

Agency veteran Rob Price speaks with Direct Marketing News about what it means to be a creative today

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