Resorts Operator Picks Unica's Affinium

Share this article:
Unica Corp. said yesterday that Intrawest Corp., an operator and developer of village-centered resorts across North America, selected Unica's Affinium to deliver customer-driven marketing programs to increase acquisition and renewal rates.


Intrawest will use Affinium's campaign management and predictive modeling and segmentation capabilities to increase ski card and pass renewals, upgrades and new card and pass purchases through multi-tiered, multi-touch-point programs that target customers in the pre-season and in-season buying periods.


Intrawest, Vancouver, also will use Affinium to improve its programs to promote lodging packages and other cross-sell and upsell opportunities.


Intrawest conducts a variety of complex multi-wave marketing campaigns yearly, including trigger-based efforts for its lodging initiatives. Intrawest will welcome and upsell lodging customers through e-mail and direct mail offers for products, such as ski school and ski rentals, as well as provide relevant links, such as snow conditions and weather forecasts, just prior to arrival.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.