Resort Group Uses Mail, Print to Promote Aspen

Share this article:
The Aspen Chamber Resort Association will begin a summer advertising campaign next month to lure vacationers to Aspen, the association said yesterday.


The campaign, which will focus on the Dallas and Los Angeles areas, will use direct mail and print advertising in hopes of getting vacationers to book a customized vacation package.


The association will distribute 135,000 oversized direct mail postcards in May to people in the Dallas and Los Angeles areas. Recipients will be ages 24 to 44 with household incomes of $125,000 or higher, single and married, with or without children. The focus will be on ages 25 to 34. The postcards will highlight the various vacation spots in Aspen.


The full-page print advertisement features an image of a young woman with outstretched arms who "appears to be "embracing" the sunlight," the ACRA said. The headline reads, "The Aspen summer: It warms those parts of you that are otherwise hard to reach." Additional images will display activities, festivals and recreational opportunities in Aspen. A removable Post-it note is attached to each ad, inviting visitors to check out Aspeneffect.com or call a toll-free number in order to book a customizable vacation package.


The print ads will begin in the May issues of a number of magazines including Dallas and Los Angeles editions of Food & Wine, InStyle, Travel & Leisure, Vanity Fair and in the Beverly Hills editions of Newsweek, Sports Illustrated, Time and U.S. News & World Report.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.