July 30, 2012
Following a two-year tenure with the company, GM's global marketing chief, Joel Ewanick, has elected to resign, effective immediately, according to a company release issued Sunday evening.
May 16, 2012
Larry Kimmel has resigned as CEO of the DMA to join multichannel marketing agency hawkeye, said DMA chairman of the board Matt Blumberg.
May 03, 2012
Can't an executive catch a break? Not at Best Buy or T-Mobile, that's for sure.
March 09, 2012
Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.
Mark LaNeve, the CMO of Allstate, has resigned for "personal reasons," Paul Marrone, Allstate's director of media relations and issue management confirmed to Direct Marketing News. LaNeve was responsible for the insurance provider's "Mayhem" advertising campaign.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
