Research

SNL Kagan predicts robust growth for online radio revenues

Carol Krol November 03, 2009

Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.
 

Online retailers to see increased sales, but more work for them, says Forrester

Cara Wood November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.
 

Study: More consumers to shop online this holiday season

Chantal Todé October 19, 2009

More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year.
 

Ogilvy, MarketShare Partners release multichannel media spend tool

Cara Wood October 16, 2009

In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.
 

Report shows popular brands shine online

Chantal Todé October 16, 2009

Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series.
 

Revving up relevance in loyalty messaging

Di Cullen, president, Direct Antidote October 08, 2009

n an April 2009 study conducted jointly by COLLOQUY and my customer loyalty agency Direct Antidote, we asked more than 2,000 US consumers in an online panel how relevant they found loyalty program communications on a 10-point scale. Just 32% of consumers surveyed rated the relevance of program communications at an 8 or higher. However, many of their responses sustain hope.
 

DRTV clicks for sales

Mary Elizabeth Hurn September 28, 2009

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.
 

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

E-commerce an easy sell

Chantal Todé September 14, 2009

Retailers train their focus online in a tough market by investing in customer experience initiatives.
 

Multichannel retailers need to incorporate mobile, social

Nathan Golia September 14, 2009

James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.
 

13 tips (A baker's dozen!) for successful e-commerce

September 14, 2009

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel
 

SaaS isn't a softer sell

Cara Wood August 31, 2009

Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings
 

Sears finds customers responding to thrifty offers

Chantal Todé August 31, 2009

With its layaway program proving to be popular among Sears and Kmart customers for back-to-school, Sears Holding Corp. has launched a new program designed for cost-conscious consumers looking to manage their holiday shopping.
 

SpotMixer powers video in AdWords

Chantal Todé August 31, 2009

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.
 

Can you see it?

Nathan Golia August 26, 2009

 

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

August 17, 2009

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.
 

Ad effectiveness on content sites outranks ad networks and portals, according to study

Carol Krol August 13, 2009

Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers, according to findings of a study released August 13 by the Online Publishers Association, a trade organization for publishers such as ABCNews.com, CNN, CondeNet, Time Inc. and The Wall Street Journal.
 

Borrell Associates: Newspapers on road to recovery

Lauren Bell August 08, 2009

A memo released today by research firm Borrell Associates Inc. indicates that newspapers may soon pull out of their current slump. Colby Atwood, president of Borrell Associates and author of the memo, expects the decline in the newspaper industry to end this year, followed by a 2.4% increase in advertising revenue in 2010 alone.
 

Data quality remains an issue for the enterprise

Lauren Bell August 04, 2009

Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues greater than $1 billion — according to a report released August 4 by Pitney Bowes Business Insight and Silver Creek Systems.
 

Inserts drive traffic to Web, UK study says

Cara Wood July 23, 2009

Recent research from UK-based Direct Marketing Association's Inserts Council — the print alternative media shows that an average of 52% of responses to inserts went online. The research, which is the first of its kind, measured the percentage of insert responses which go online and how this differs by client sector and magazine type. The results were taken from more than four million inserts sent out by a pool of five clients representing diverse industry sectors.
 

Five questions for: Julian Baim, chief research officer, MRI

Lauren Bell July 10, 2009

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
 

Interactive marketing to hit $55B in five years

Carol Krol July 08, 2009

Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.
 
 

Scheiner takes on chief creative role at Rosetta

Kevin McKeefery June 22, 2009

Former TBWA/Chiat/Day executive creative director Gary Scheiner has joined interactive agency Rosetta in the newly created role of chief creative officer.
 

Study says cross-channel and digital are key, but integration and measurement lag behind

Sharon Goldman June 16, 2009

The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
 

MPA Handbook shows successes, pitfalls of mags in 2008

Lauren Bell June 15, 2009

The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

Multichannel momentum

Chantal Todé June 15, 2009

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.
 

E-mail spending to grow to $2 billion by 2014

Dianna Dilworth June 12, 2009

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
 
 

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