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ZenithOptimedia revises down 2011 global ad spending forecast

October 05, 2011

ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.
 

Fewer than half of marketers see revenue increase in early 2011: DMA report

May 31, 2011

Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.
 

Reaching the digital boomer

Anthony Franco, president and cofounder, EffectiveUI May 01, 2011

We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world?
 

Diversified Agency Services acquires Communispace

February 08, 2011

Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO.
 

Marketers' secret weapon: direct mail

February 01, 2011

Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is.
 

E-mail surveys help marketers round out CRM strategies and evaluate progress

Chris Daniels February 01, 2011

The relaunch of Bloomberg Businessweek last April followed a large e-mail survey sent to subscribers designed to get a sense of what they'd like to see from the magazine.
 

Hooked on discounts

Mercedes Cardona February 01, 2011

Online retailers drove a holiday season of aggressive discounts that may be ingraining a culture of 24/7 bargain hunting among their customers.
 

Direct and digital job market sunnier than other industries

February 01, 2011

Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said.
 

Discount mastery

Mercedes Cardona February 01, 2011

Despite a seemingly nonstop deal-of-the-day bonanza this past holiday season, retailers remained careful in determining how to position price cuts.
 

M&A activity up significantly in 2010

January 03, 2011

Marketing merger and acquisition (M&A) activity increased dramatically in 2010, according to reports from investment banking services firm The Jordan, Edmiston Group (JEGI) and investment banker Petsky Prunier.
 

Tech marketing departments should be accountable for revenue: Forrester report

December 27, 2010

Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers.
 

Using behavioral science to drive action

Nancy Harhut, chief creative officer, Wilde Agency October 27, 2010

So here's a question for you. You walk into the restroom. You are alone. There are three empty stalls. Which stall do you enter?
 

Millward Brown rebrands qualitative unit

Alex Palmer September 14, 2010

Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.
 

Customer loyalty gets most marketing dollars in social media: study

August 27, 2010

Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.
 

Tailor holiday messaging according to calendar: Epsilon

July 22, 2010

Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.
 

Ratings lag on social sites

Mercedes Cardona July 20, 2010

As more advertisers use social media, consumers' taste for it is waning, according to a new survey.
 

Consumers want personalized e-mail from marketers

June 07, 2010

More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.
 

Consumer-made influence impressions reach 256B in 2009: Forrester

April 20, 2010

Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.
 

Measurement makes Facebook a marketing win

Ira Teinowitz March 15, 2010

As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.
 

Data Segmentation drops the big, bad attitude

Chantal Todé March 12, 2010

Audience segmentation and testing is important to direct marketers, who must reach their prospects with the most targeted, relevant messages possible to ensure the most ROI.
 

Direct mail loses ground to digital post-recovery

Mary Elizabeth Hurn March 12, 2010

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.
 

Majority of DMers to increase budgets this year: DMA study

March 04, 2010

Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.
 

Garcia Research, Santiago ROI launch Hispanic market tracking service

December 23, 2009

Hispanic marketing research firm Garcia Research and Hispanic marketing consulting group Santiago ROI have launched Latinomics, The Hispanic Market Index. This tracking service monitors consumer sentiment, economic activity, political perspectives and other issues within the US Hispanic community.
 

Online consumers heart Google again and show some love for Facebook in Forrester report

November 17, 2009

Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.
 

Ad noise can drown brand loyalty, says CMO Council study

November 17, 2009

Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
 

SNL Kagan predicts robust growth for online radio revenues

November 03, 2009

Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.
 

Online retailers to see increased sales, but more work for them, says Forrester

November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.
 

Study: More consumers to shop online this holiday season

October 19, 2009

More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year.
 

Ogilvy, MarketShare Partners release multichannel media spend tool

October 16, 2009

In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.
 

Report shows popular brands shine online

October 16, 2009

Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series.