April 23, 2013
All brands want consumers to be aware of their products. But sometimes, awareness itself is the product. Such is the case with the Vision Impact Institute.
September 01, 2012
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
June 26, 2012
Toy company Mattel launched its first ever mobile-optimized website on June 26.
Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance.
February 15, 2012
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.
Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010, down 5% compared with the previous quarter, according to the Direct Marketing Association's quarterly business review for Q1 2011.
May 01, 2011
We know a lot of statistics about the baby boom generation. The US Census Bureau says these 79 million Americans make up 26% of the population, and the oldest boomers turn 65 this year. But who are they really, and how do you effectively reach them in a digital world?
Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO.
February 01, 2011
Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is.
February 01, 2011
Online retailers drove a holiday season of aggressive discounts that may be ingraining a culture of 24/7 bargain hunting among their customers.
February 01, 2011
The relaunch of Bloomberg Businessweek last April followed a large e-mail survey sent to subscribers designed to get a sense of what they'd like to see from the magazine.
February 01, 2011
Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said.
February 01, 2011
Despite a seemingly nonstop deal-of-the-day bonanza this past holiday season, retailers remained careful in determining how to position price cuts.
Marketing merger and acquisition (M&A) activity increased dramatically in 2010, according to reports from investment banking services firm The Jordan, Edmiston Group (JEGI) and investment banker Petsky Prunier.
Technology marketers need to realign to make marketing departments accountable for revenue rather than just lead generation, as is often the case, according to a report published this week from Forrester Research. The report, called "Lead-To-Revenue Management Transforms Tech Marketing," revealed that generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b marketers.
October 27, 2010
So here's a question for you. You walk into the restroom. You are alone. There are three empty stalls. Which stall do you enter?
Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.
Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.
Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.
As more advertisers use social media, consumers' taste for it is waning, according to a new survey.
More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.
Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.
March 15, 2010
As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.
March 12, 2010
Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.
March 12, 2010
Audience segmentation and testing is important to direct marketers, who must reach their prospects with the most targeted, relevant messages possible to ensure the most ROI.
Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.
Hispanic marketing research firm Garcia Research and Hispanic marketing consulting group Santiago ROI have launched Latinomics, The Hispanic Market Index. This tracking service monitors consumer sentiment, economic activity, political perspectives and other issues within the US Hispanic community.
Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.
Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
