Research & Reports

Marketing agencies gain momentum headed out of recession

Marketing agencies gain momentum headed out of recession

Agencies finished last year with improved revenues and are racing to scoop up new business as marketers begin to shop again. This year, as Direct Marketing News interviewed executives at dozens of the leading firms, the message we heard over and over again was "revenues are back."

Agencies position for the rebound

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

The new age of direct marketing agencies

The new age of direct marketing agencies

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing.

Mining for (data) gold

Mining for (data) gold

Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty
of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey

Not a dull moment in 2008

Not a dull moment in 2008

As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — we can look back and see that 2008 was clearly not a year for marketers to rest on their laurels.

30 under 30: The young and the restless in DM

30 under 30: The young and the restless in DM

DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list

Direct mail has staying power

Direct mail has staying power

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials.

Merkle, celebrating 20 years of database marketing success

Merkle, celebrating 20 years of database marketing success

Haymarket Media, the parent company of DMNews, was commissioned by Merkle to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful. We were able to move beyond what we already know about the company, and learn from its leaders at every level and discipline about the solutions that are reaping client results.

DMNews debuts first DMNews/Pitney Bowes survey

DMNews debuts first DMNews/Pitney Bowes survey

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: