Reputation rings in e-mail partnerships

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As reputation has become an industry standard for e-mail marketers, more partnerships are being forged in the space.

This week e-mail services firm Premiere Global Services Inc. teamed up with e-mail firms Message Systems and Return Path to aid in reputation services. With the new partnerships, Premiere Global Services will expand its platform to include tools that help a sender measure reputation and deliverability.

With Return Path, Premiere Global will offer deliverability metrics such as reputation scores, inbox penetration, blacklist alerts and ISP level reporting in real-time. With Message Systems, Premiere Global will offer e-mail delivery information.

Another partnership forged this week was between e-mail marketing firm Campaigner and online reputation services firm Habeas. Campaigner has been certified as a member of the Habeas Trusted Partner Network, which means that Habeas has determined that Campaigner meets its e-mail reputation best practices, such as verifiable opt-in permission from e-mail recipients, visible and functional unsubscribe capability and low consumer complaint rates.

With the certification, Campaigner clients, including Papa Murphy's Pizza and the San Francisco Museum of Modern Art, will have access to the Habeas Reputation Management Services platform. Habeas will also certify these clients that maintain a high online reputation score.

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