Report

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

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Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

DMA Releases 2013 Annual Compliance Report

DMA Releases 2013 Annual Compliance Report

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The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

TBG Digital: Mobile drives increased Facebook ad rates

TBG Digital: Mobile drives increased Facebook ad rates

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Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.