Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.