Report: Web Traffic Rises With Consumer Confidence

Share this article:
U.S. user traffic to online retailers climbed in April, mirroring the recent rise in the Consumer Confidence Index, according to Hitwise, an online tracking and intelligence service.


Hitwise said traffic to online retailers sunk to its low for the year the weekend of March 22, when Arab TV station Al Jazeera aired footage of American bodies and prisoners in the war with Iraq. Since then, as U.S. fortunes in the war rose, so did traffic to retailer sites, from 4.8 percent of U.S. user visits to all sites, to 5.1 percent.


"U.S. online consumers appear to be in sync with U.S. consumers on the whole," said Chris Maher, general manager, Hitwise, North America. "Once the worst of the war was over, their interest in spending improved."


Since the weekend of March 22, the retail sectors with the largest increases in relative share of visits as a proportion of all U.S. traffic are computers (33 percent), appliances and electronics (32 percent), video and games (24 percent), house and garden (23 percent) and wholesale and relationship sales (23 percent).


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.