Direct Line Blog

Report: UPS to test DM service next week

Share this article:
UPS will jump into the direct marketing arena next week, testing a service that will allow advertisers to provide offers and product samples to UPS customers, according to a report in The New York Times. The service, called Direct to Door, will enable companies to use UPS to deliver marketing materials inside “Direct to Door Paks,” which will be brought to customers with merchandise they ordered.

The test will run from September 28 to October 2, according to the Times, which notes that UPS reported its sixth consecutive quarter of lower package volume in July.
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?