Report: Top Traditional Advertisers Account for 30% of Online Ads

Share this article:
The top 100 traditional advertisers as of January had increased their share of the online ad market to more than 30 percent, up from 15 percent two years ago, according to a report released yesterday by Internet audience measurement company Nielsen//NetRatings.


Among the increases was that of AOL Time Warner, which boosted its online advertising by 28 percent since 2001, said Nielsen//NetRatings, New York.


Microsoft raised its use of online advertising 9 percent with the launch of MSN 8, Nielsen//NetRatings reported. Ford Motor Co.'s use of online advertising rose 34 percent, mainly in the fourth quarter of 2002.


Disney's promotion of ESPN The Magazine, ABC's "Alias" and Disney Cruise lines increased its online presence 28 percent. Other big growth rates came from DaimlerChrysler, whose online presence rose 407 percent in 2002 over 2001.


"This increased usage by the heavy hitters of advertising clearly signals their recognition of the validity of the Internet as an effective ad medium," Charles Buchwalter, vice president of client analytics, Nielsen//NetRatings, said in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.