Report: Top Traditional Advertisers Account for 30% of Online Ads

Share this article:
The top 100 traditional advertisers as of January had increased their share of the online ad market to more than 30 percent, up from 15 percent two years ago, according to a report released yesterday by Internet audience measurement company Nielsen//NetRatings.


Among the increases was that of AOL Time Warner, which boosted its online advertising by 28 percent since 2001, said Nielsen//NetRatings, New York.


Microsoft raised its use of online advertising 9 percent with the launch of MSN 8, Nielsen//NetRatings reported. Ford Motor Co.'s use of online advertising rose 34 percent, mainly in the fourth quarter of 2002.


Disney's promotion of ESPN The Magazine, ABC's "Alias" and Disney Cruise lines increased its online presence 28 percent. Other big growth rates came from DaimlerChrysler, whose online presence rose 407 percent in 2002 over 2001.


"This increased usage by the heavy hitters of advertising clearly signals their recognition of the validity of the Internet as an effective ad medium," Charles Buchwalter, vice president of client analytics, Nielsen//NetRatings, said in a statement.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.