Report: L.L. Bean Serious About Eddie Bauer Purchase

Share this article:
L.L. Bean is getting serious about a possible acquisition of all or a portion of Eddie Bauer from its parent company Spiegel, which filed for bankruptcy in March.


L.L. Bean's president/CEO Chris McCormick, in an interview with the Portland Press Herald/Maine Sunday Telegram, discussed Bauer's most attractive elements. He said he didn't know what Bauer might be worth while "industry speculation ranges from a low of $100 million to about $200 million," he said, according to yesterday's online edition of the Portland Press Herald. It also reported that the company is hiring consultants to examine Bauer's assets and communicating with investment bankers who could assist with a bid.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.