Report: Holiday E-Commerce Rises 25% to $23.2B

Share this article:
An industry report claims U.S. consumers spent $23.2 billion via the Internet in the 2004 holiday shopping season, up 25 percent from $18.5 billion in 2003.


The eSpending report estimate from Goldman, Sachs & Co., Harris Interactive and Nielsen//NetRatings is higher than the total issued by comScore Networks Inc., a Chicago market researcher.


According to comScore's numbers released last week, online consumers spent $14.8 billion from Nov. 1 to Dec. 26, up from $11.5 billion in 2003. The company said holiday e-commerce would exceed $15.8 billion for all of November and December, a 29 percent rise from a year ago.


Both estimates exclude travel, which typically is the No. 1 e-commerce category.


The eSpending report, based on weekly surveys of more than 1,000 respondents, said online consumers spent most on apparel: $3.8 billion. Toys and video games came next, with $2.5 billion. Consumer electronics was No. 3, at $2.3 billion and a 10 percent share.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce as well as circulation and agencies for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.