Report Highlights Insurance Trends
"[The reports] help them make more effective marketing decisions," said Carroll Kann, vice president of the 15-year-old company. "It's valuable information for any marketing person who is asking, 'What will happen if we roll out a new product? What's the market like?' It's also for voluntary products sold at the work site to employees such as life, cancer and disability insurance. Some of the reports are market overviews, and others are product-focused. It's weighted toward work-site marketing."
A newsletter goes to about 1,000 recipients announcing its availability. Examples of the 36 reports, which sell for $750 to $3,500:
· "The Rising Cost of Employee Benefits: The Employee Perspective," which is priced at $3,000 and covers the effect of medical insurance and health costs on employees' decisions to buy other insurance.
· "Voluntary Supplemental Medical and Hospital Indemnity Plans," which for $2,000 looks at the practices of 14 medical supplement/hospital indemnity providers.
· Also priced at $2,000 is "Group Carriers and Worksite Marketing." Those ordering reports get them in PDF and bound formats.
The previous version of the online catalog was made available in November 2003.
"Our income is up in the area of Spotlight Reports," he said. "The sales of the reports are up for the spring."
Purchasers include major insurance carriers such as Guardian, Mutual of New York, Met Life, Trans America, Sun Life and Prudential.
Its prices are almost identical compared with the November edition.