Report: Fewer Clients Invest in Enterprise-Wide CRM

Share this article:
Fewer clients invested in enterprise-wide CRM endeavors from mid-2001 to late 2002, opting instead to proceed with smaller, shorter and more tactical projects, according to a report released yesterday from Meta Group Inc., Stamford, CT.


Analysis from Meta Group's CRM Consulting Services METAspectrum, which evaluates the top 10 CRM vendors, found that clients have a low level of confidence in vendors based largely on early CRM troubles usually associated with enterprise-wide projects.


The analysis also found that more vendors are changing CRM messages from an enterprise-wide scale to a more tactical, value-based approach, taking into consideration individual clients' maturity levels, short-term needs and long-term visions.


In addition, as CRM consulting services firms mature, their greatest challenge is client immaturity, which leads to a higher relative importance of presence criteria (versus performance) as clients seek known quality.


Meta Group also predicted that CRM services will grow 5 percent to 6 percent in 2003 and 8 percent to 10 percent in 2004 and 2005.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.