Report: Fewer Clients Invest in Enterprise-Wide CRM

Share this article:
Fewer clients invested in enterprise-wide CRM endeavors from mid-2001 to late 2002, opting instead to proceed with smaller, shorter and more tactical projects, according to a report released yesterday from Meta Group Inc., Stamford, CT.


Analysis from Meta Group's CRM Consulting Services METAspectrum, which evaluates the top 10 CRM vendors, found that clients have a low level of confidence in vendors based largely on early CRM troubles usually associated with enterprise-wide projects.


The analysis also found that more vendors are changing CRM messages from an enterprise-wide scale to a more tactical, value-based approach, taking into consideration individual clients' maturity levels, short-term needs and long-term visions.


In addition, as CRM consulting services firms mature, their greatest challenge is client immaturity, which leads to a higher relative importance of presence criteria (versus performance) as clients seek known quality.


Meta Group also predicted that CRM services will grow 5 percent to 6 percent in 2003 and 8 percent to 10 percent in 2004 and 2005.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.