Report: Consumers Spent $13.7B in Holiday 2002

Share this article:
Consumers spent an estimated $13.7 billion from Nov. 2 and December 31, up 24 percent from the same period in 2001, according to a study released yesterday by Nielsen//NetRatings, Harris Interactive and Goldman, Sachs Group Inc.


The Nielsen//NetRatings numbers also revealed a peculiar trend not seen in previous holiday seasons.


"There appeared to be a strong blip, a bump in online shopping before Thanksgiving, where people really did a bunch of shopping earlier and there was a little bit of a lull in early December and then strong shopping again right before Christmas," said Lori Iventosch-James, Los Gatos, CA-based director of e-commerce at Harris Interactive.


The growth in online retail this holiday season was attributed to a plethora of sales and shipping promotions in early November. Also, people shopped early for Hannukah, which almost coincided with Thanksgiving.


Top categories shopped for include books, music, video and DVDs; apparel and clothing; travel; consumer electronics; and toys and video games.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.