Report: 37% of U.S. Workers Go Online Regularly
These online users are said to number 50 million consumers and be an important audience for advertisers. More than 70 percent of at-work online users have a college degree or higher, and about half have household incomes of $75,000 or more.
At-work Internet users are said to spend more time online than at-home-only users, according to the report, "An Elephant in the Room: The Online At-Work Audience." Sixty percent of consumer online dollars are now spent in the office.
The report also found that 86 percent of at-work Internet users have broadband access at their workplace. Large companies employ 38 percent of at-work Internet users, while small businesses employ 40 percent.
The 118-page report has 110 charts and data compiled from sources like the Department of Commerce, GartnerG2, Forrester Research and comScore. It is available for free from eMarketer.com.