Report: 37% of U.S. Workers Go Online Regularly

Share this article:
More than 37 percent of working Americans go online regularly at the office, a new report by eMarketer for The Wall Street Journal Online said.


These online users are said to number 50 million consumers and be an important audience for advertisers. More than 70 percent of at-work online users have a college degree or higher, and about half have household incomes of $75,000 or more.


At-work Internet users are said to spend more time online than at-home-only users, according to the report, "An Elephant in the Room: The Online At-Work Audience." Sixty percent of consumer online dollars are now spent in the office.


The report also found that 86 percent of at-work Internet users have broadband access at their workplace. Large companies employ 38 percent of at-work Internet users, while small businesses employ 40 percent.


The 118-page report has 110 charts and data compiled from sources like the Department of Commerce, GartnerG2, Forrester Research and comScore. It is available for free from eMarketer.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.