Renaissance Hotel Signs Up Group 1 DataDesigns System

Share this article:
Database marketing software provider Group 1, Lanham, MD, announced that Renaissance Chicago Hotel has installed Group 1's DataDesigns database marketing system.


With DataDesigns, the hotel will be able to capture and consolidate data from its property management system into a single marketing database. As a result, it will be able to develop and launch integrated marketing programs, including direct mail, product planning and promotion, along with advertising and media analysis.


According to the company, DataDesigns can handle an unlimited number of records without restricting record or file size. The system's access routines let users control when and how often their database is updated. Import routines can detect and correct data-input errors, consolidate duplicate files and append demographic information.


DataDesigns can be integrated with existing operating systems.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.