Renaissance Hotel Signs Up Group 1 DataDesigns System

Share this article:
Database marketing software provider Group 1, Lanham, MD, announced that Renaissance Chicago Hotel has installed Group 1's DataDesigns database marketing system.


With DataDesigns, the hotel will be able to capture and consolidate data from its property management system into a single marketing database. As a result, it will be able to develop and launch integrated marketing programs, including direct mail, product planning and promotion, along with advertising and media analysis.


According to the company, DataDesigns can handle an unlimited number of records without restricting record or file size. The system's access routines let users control when and how often their database is updated. Import routines can detect and correct data-input errors, consolidate duplicate files and append demographic information.


DataDesigns can be integrated with existing operating systems.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.