Remedy Acquires Axtive Assets
The Axtive products will provide Remedy, its partners and customers the technology needed to interact with each individual Web-site visitor, whether they are first-time visitors or pre-existing customers.
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.