Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.
Focus on data needed to support simpler segmentation strategies—that can lead to more effective email marketing.
Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.
Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.
E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council.
Remarketing through e-mail is a valuable tool, but many organizations underuse this tactic.
The cofounder of MyBuys and the e-commerce software provider's current VP of products and strategy, Paul Rosenblum, spoke with Direct Marketing News' senior editor Rose Gordon about the release of its new mobile offering.
GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.
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