Remarketing

Remarketing campaign success factors

Remarketing campaign success factors

Customer interest levels and permission gained to reengage can impact remarketing success rates—in some areas more than others.

Stop hoarding data

Stop hoarding data

Focus on data needed to support simpler segmentation strategies—that can lead to more effective email marketing.

Spike TV to launch 'Flip Men' sweepstakes

Spike TV to launch 'Flip Men' sweepstakes

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Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.

Brands move sweepstakes to Facebook

Brands move sweepstakes to Facebook

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Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.

Marketers get best results with service messages

E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council.

Address cart abandonment with remarketing e-mail

Remarketing through e-mail is a valuable tool, but many organizations underuse this tactic.

Q&A: Paul Rosenblum, MyBuys cofounder

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The cofounder of MyBuys and the e-commerce software provider's current VP of products and strategy, Paul Rosenblum, spoke with Direct Marketing News' senior editor Rose Gordon about the release of its new mobile offering.

GSI acquires retargeting firm FetchBack

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GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.