Reliable Corp. Acquires Fidelity Direct

Share this article:
The Reliable Corp., a direct marketing subsidiary of Boise Cascade Office Products Corp., Itasca, IL, announced last week that it has acquired Fidelity Direct, a national direct marketer of packing, shipping and graphic arts products with annualized sales of $10 million.


"The Fidelity acquisition will add two well-established niche market catalogs to Reliable's offering for business customers," said Richard L. Black, president of Reliable. "This acquisition is a good example of Reliable's strategy to expand into other product categories."


Boise is one of the world's leading business-to-business distributors of products for the office, with operations in the United States, Australia, Canada, France, Germany and the United Kingdom.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.