The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
Cross-channel attribution is a reality. Embrace it.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
The path to customer experience is paved with relevant customer interactions.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.
It's International Waffle Day. Content marketing never tasted so good.
Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
Relevance coauthors Andrea Coville and Paul Brown explain the necessity of relevance-based marketing and how to do it right.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
For the same reason you can't build out a floor plan until the foundation is set, marketers can't truly unlock hard data unless it's contextualized.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Consumers want content and they want it all the time—but it'd better be relevant.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.
Focus on customer preferences to be an email marketing star.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Marketers must understand how customers today consume media to ensure that their content is relevant.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...