We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Consumers want content and they want it all the time—but it'd better be relevant.
Direct mail generated more than $642 billion in sales in 2012. Says Joe Ewers of Harte-Hanks: "There's no question direct mail works."
As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.
As effective as email marketing may be, it's all too often misunderstood or underutilized. But it does have to provide value to customers to stand out.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.
Focus on customer preferences to be an email marketing star.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
The global foodstuffs brand stocks its website with deliciously on-target content for foodservice operators.
Marketers must understand how customers today consume media to ensure that their content is relevant.
The more customers jump from one platform to the next in the same engagement (or purchase), the more gaps there are for them to fall through—and never return.
5 easy ways for CPG companies to reach digital consumers.
Here's are five of the hottest things in email that you'll need to understand to reach the full potential of your email program.
But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
Three key principles for creating highly relevant and cost-effective email marketing efforts.
Deliver relevance to customers through segmentation—or watch them defect.
Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore.
Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon.
Digital marketing today needs to focus on building brand affinity so customers want to hear what a company has to say and offer.
Success for mobile ads won't come from new formats. It will come from new kinds of value.
In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer.
Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.