Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
Three key principles for creating highly relevant and cost-effective email marketing efforts.
Deliver relevance to customers through segmentation—or watch them defect.
Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore.
Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon.
Digital marketing today needs to focus on building brand affinity so customers want to hear what a company has to say and offer.
Success for mobile ads won't come from new formats. It will come from new kinds of value.
In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer.
Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.