Relevancy

Facebook Introduces Ad Relevance Score

Facebook Introduces Ad Relevance Score

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The new metric gives marketers an opportunity to test relevance early, and lower CPMs on ad placements.

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

Using Real-Time Marketing for Retail

Using Real-Time Marketing for Retail

6 best practices for leveraging real-time marketing to bolster retail marketing efforts.

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

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Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...