Relevancy

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

Using Real-Time Marketing for Retail

Using Real-Time Marketing for Retail

6 best practices for leveraging real-time marketing to bolster retail marketing efforts.

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

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Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.