Relevancy

3 Steps to Achieving Strategic Marketing Relevance

3 Steps to Achieving Strategic Marketing Relevance

Take action to have marketing considered a business driver, not a cost center.

Using Real-Time Marketing for Retail

Using Real-Time Marketing for Retail

6 best practices for leveraging real-time marketing to bolster retail marketing efforts.

Reacting to Social Behavior

Reacting to Social Behavior

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When marketers hear the word "social," their minds immediately roll through a list of networks. But social isn't about networks; it's about consumer behavior.

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

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Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

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