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Relationship Marketing

B-to-g marketers leverage social media to build relationships with federal employees

Erin Dostal May 01, 2012

B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.

Personalization, personalization everywhere and not a drop to drink

John Sisson, president, Universal Wilde May 01, 2012

Should personalization be used everywhere? Consider my recent experiences and you decide.

Social media channels draw potential customers

Erin Dostal May 01, 2012

One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.

Plug-ins: b-to-b marketing

May 01, 2012

Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.

Marketers tackle data collection challenges

Dianna Dilworth April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

Allison Schiff March 07, 2012

Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right

Nick Swinmurn, founder of Zappos.com and Rnkd

Juan Martinez January 01, 2012

Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.

Auto dealer drives ROI with Facebook, out-of-home ads

Tim Peterson December 01, 2011

For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.

Plug-ins: CRM

August 01, 2011

With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.

Don't neglect the R in CRM

Neil Rosen, founder and CEO, eWayDirect April 13, 2011

The advent of group discount sites, search engines, auction sites and product review sites have eroded brand loyalty and made it more difficult for marketers to maintain strong customer relationships.

Sheer volume of data requires a move beyond relational databases

David King, CEO, Fulcrum October 06, 2010

Relational data has limitations in multichannel marketing, but technology is progressing to fill the gap.

IShares kicks off integrated awareness campaign

Nathan Golia April 20, 2010

IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand among investors. Created with McCann Erickson and MRM Worldwide in San Francisco, the push incorporates digital, mobile and television components. It is the company's first marketing effort since BlackRock acquired the firm last December.

G2 taps Spoleti, Miller for relationship marketing group

Carol Krol January 27, 2010

G2 Direct & Digital, the relationship marketing arm of global agency G2, has named Julie Spoleti, managing director for healthcare. The hire is due to expanded business from existing clients, according to the agency.