The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
Creating opportunities for customer interactions was a common theme among top marketers at ExactTarget's Connections conference.
When customer data informs marketing and customer engagement strategies, business growth is the result.
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.
Should personalization be used everywhere? Consider my recent experiences and you decide.
One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.
Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world.
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right
Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.
With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
The advent of group discount sites, search engines, auction sites and product review sites have eroded brand loyalty and made it more difficult for marketers to maintain strong customer relationships.
Relational data has limitations in multichannel marketing, but technology is progressing to fill the gap.
IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand among investors. Created with McCann Erickson and MRM Worldwide in San Francisco, the push incorporates digital, mobile and television components. It is the company's first marketing effort since BlackRock acquired the firm last December.
G2 Direct & Digital, the relationship marketing arm of global agency G2, has named Julie Spoleti, managing director for healthcare. The hire is due to expanded business from existing clients, according to the agency.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.