Regulations

DMA Takes State Tax Case to Supreme Court

DMA Takes State Tax Case to Supreme Court

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Direct Marketing Association v. Brohl could determine marketers' rights to access federal courts in sorting out state tax challenges.

DMA Releases 2013 Annual Compliance Report

DMA Releases 2013 Annual Compliance Report

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The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.

Hold the Phone: TCPA Revises Consent Regs

Hold the Phone: TCPA Revises Consent Regs

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TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones

PRC: USPS Presort Discount Too Generous

PRC: USPS Presort Discount Too Generous

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A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Making Privacy Public

Making Privacy Public

Three ways around pesky, ineffective compliance rules.

With Woolley as CEO, DMA Focuses on Data Marketing

With Woolley as CEO, DMA Focuses on Data Marketing

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Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.

Postmaster Raps Congress for Failure to Pass Bill

Postmaster Raps Congress for Failure to Pass Bill

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Hanging from a cliff, the 112th Congress ignored USPS boss Patrick Donahoe's pleas for postal reform. Now he's setting an agenda for the 113th.

Database marketing discord requires consumer education

Database marketing discord requires consumer education

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Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.

Coalition forms to support online merchants in tax battle

Coalition forms to support online merchants in tax battle

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The DMA, ACMA, ERA, and NetChoice have banded together to form the True Simplication of Taxation (TruST) Coalition.

Controlling customers: both freaky and futile

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At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Upromise settles with FTC over data collection charges

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Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.

Facebook settles with FTC over privacy violations

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Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.

Up in smoke

Up in smoke

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Sure, smoking cigarettes will most likely kill you — if a misstep off the curb in front of a city bus or some other misadventure doesn't grim-reap you first. But this reality — nor the $12-15 per-pack price in New York City, nor the glares of nonsmoking New Yorkers, nor the various outdoor smoking bans — seem to be swaying smokers from their vice of choice.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

DAA expands data collection principles

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The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

FTC, COPPA and PII, oh my

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The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.

Quantcast expands reach of industry opt-out icon

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Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

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With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

GroupM develops mobile privacy guidelines

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Media agency GroupM has issued privacy guidelines for mobile marketing vendors aimed at preventing the need for government regulation, the firm said June 22. WPP Group-owned Group M developed the guidelines with its mobile marketing agency Joule.

More Congressional action, same industry inaction

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Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

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US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.

Eliminating the online fear factor

The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."

Know the risks in affiliate marketing

Know the risks in affiliate marketing

The use of affiliate marketers is a highly efficient and effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action.

Good news, bad news for marketers reading Do Not Track tea leaves

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Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.

Are marketers who play by rules falling behind?

Are marketers who play by rules falling behind?

Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.

Defining Do Not Track so it doesn't 'break' the Internet

Defining Do Not Track so it doesn't 'break' the Internet

Things move fast in the digital world, so it can be easy to miss the emergence of revolutionary change. A revolution in online advertising has happened over the past couple months, the significance of which many in our industry have missed. But it is not too late to negotiate peace with the revolutionaries.

Deal in 'black hat' tactics and risk Google's wrath

Deal in 'black hat' tactics and risk Google's wrath

Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic

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