Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
Three ways around pesky, ineffective compliance rules.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Hanging from a cliff, the 112th Congress ignored USPS boss Patrick Donahoe's pleas for postal reform. Now he's setting an agenda for the 113th.
Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.
The DMA, ACMA, ERA, and NetChoice have banded together to form the True Simplication of Taxation (TruST) Coalition.
At SES New York last week, I heard a lot of talk about how "sales and marketing need to come together," but it really needs to be a trifecta of sales-marketing-customer service.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
Sure, smoking cigarettes will most likely kill you — if a misstep off the curb in front of a city bus or some other misadventure doesn't grim-reap you first. But this reality — nor the $12-15 per-pack price in New York City, nor the glares of nonsmoking New Yorkers, nor the various outdoor smoking bans — seem to be swaying smokers from their vice of choice.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
The Digital Advertising Alliance (DAA) debuted a set of principles on Nov. 7 that would extend the organization's governance beyond data collected to target online behavioral ads (OBA) to include any online behavioral data collected from a unique computer or device across non-affiliated sites.
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.
With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.
Media agency GroupM has issued privacy guidelines for mobile marketing vendors aimed at preventing the need for government regulation, the firm said June 22. WPP Group-owned Group M developed the guidelines with its mobile marketing agency Joule.
Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.
US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.
The frenzy surrounding online privacy and behaviorally-targeted online advertising brought me to the same conclusion FDR reached upon our entry into World War II: "The only thing we have to fear is fear itself."
The use of affiliate marketers is a highly efficient and effective way for marketers to generate online traffic and new customers. The lack of control that a marketer has over the actions of its affiliates, however, creates increased risk of regulatory action.
Marketers waiting with bated breath to see what will become of prospective Do Not Track legislation received both good and bad news this week.
Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.
Things move fast in the digital world, so it can be easy to miss the emergence of revolutionary change. A revolution in online advertising has happened over the past couple months, the significance of which many in our industry have missed. But it is not too late to negotiate peace with the revolutionaries.
Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
The New York Times article on search engine marketing this past weekend showed that JCPenney was getting so much traffic even Google knew something was up.
The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28.
The Federal Trade Commission recently released a framework for balancing consumer privacy and innovation online, which includes a "Do-Not-Track" mechanism.
Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.