Registrar Offers '.la' Web Address

Share this article:
Los Angeles today officially becomes the world's first city to have its own Internet domain.


Approved by the Internet Corporation for Assignment Names and Numbers, the ".la" domain offers the same functionality as .com. It is available to Los Angeles businesses and residents for $50 a year per registered name with the .la suffix.


In the month since its soft launch, nearly 10,000 names with the .la address have been pre-registered. Registrants include brands like Yahoo's yahoo.la, Rolex's rolex.la, Madonna's Madonna.la and Arnold Schwarzenegger's arnie.la.


LA Names Corp., Guernsey, UK, is the operator of .la, working with Dublin, Ireland-based domain name registrar Afilias Ltd. on the infrastructure and technology. DreamHost, a Los Angeles-based ICANN-approved registrar, will operate www.la to promote sales of .la.


LA Names struck a deal with LANIC, a department of the government of the Lao People's Democratic Republic in Southeast Asia. Laos originally was assigned the name by ICANN.


The operator expects 1 million .la addresses to be registered over the next few years.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.