What marketers need to know about Net Promoter Score.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.