Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.