It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
Influencers are valuable, but it's the everyday advocates who are the bread and butter of referral marketing programs.
What marketers need to know about Net Promoter Score.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.