Refer-A-Friend

12th Man Marketing

12th Man Marketing

Influencers are valuable, but it's the everyday advocates who are the bread and butter of referral marketing programs.

Are You Keeping Score?

Are You Keeping Score?

What marketers need to know about Net Promoter Score.

Turning Loyal Customers Into Brand Evangelists

Turning Loyal Customers Into Brand Evangelists

By

Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.

Q&A: Jessica Bohm, director of marketing, Folicia.com

Q&A: Jessica Bohm, director of marketing, Folicia.com

Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.

So many channels, so few quality leads

So many channels, so few quality leads

Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.

To Yelp or not to Yelp?

To Yelp or not to Yelp?

By

Yelp is viewed as a valuable resource to many consumers. It's a way to find places customers didn't know existed, or to make sure that Ramen place around the corner is up to snuff. But for many business owners hoping to advertise, Yelp can be a precarious place.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

By

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.