Reebok eases up on competition online

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Athletic company Reebok is promoting the message that running is a casual sport for runners of all speeds, not one reserved for the marathoner.

A new site at www.goruneasy.com includes a social network and a blog where consumers can upload photos of themselves running through Flikr, music to run to and running trails with the help of an embedded Google Maps' functionality.

The campaign features professional athletes, including Deangelo Hall, taking it easy.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...