Reebok eases up on competition online

Share this article:

Athletic company Reebok is promoting the message that running is a casual sport for runners of all speeds, not one reserved for the marathoner.

A new site at www.goruneasy.com includes a social network and a blog where consumers can upload photos of themselves running through Flikr, music to run to and running trails with the help of an embedded Google Maps' functionality.

The campaign features professional athletes, including Deangelo Hall, taking it easy.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.