Redken's new Web style

Share this article:
Redken's new Web style
Redken's new Web style

On March 1, New York-based hair product manufacturer Redken will launch a search marketing campaign with more than 5,000 keywords to promote its redesigned consumer and salon professional Web sites, which already boast more than 150,000 unique visitors after last week's soft launch.

Redken's interactive agency Digital Pulp created the consumer site to portray “the idea of consulting with [consumers'] stylists” and the salon site to “foster a professional community,” according to Shae Kalyani, VP of integrated communications at Redken. Also part of the launch are banner ads, e-mail blasts, brochures and a Fashion Insider contest.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.