Redesigned Website

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

By

When your business is content, how you organize that content is as important as its quality—especially online.

Common Cold, Uncommon Marketing

Common Cold, Uncommon Marketing

By

He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified.

Refinery29 launches revamped e-commerce site

Refinery29 launches revamped e-commerce site

Fashion website Refinery29 has launched its revamped e-commerce site, R29 Shops.

Direct Marketing News launches brand new website

Direct Marketing News launches brand new website

By

To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.

Eaton drives workspace lift

Eaton drives workspace lift

By

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Glock uses silver anniversary as launch point 
for integrated marketing campaign

By

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.

South African coin dealer 
pushes website overhaul

South African coin dealer 
pushes website overhaul

By

For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. 
A redesigned website includes a link to rare coin collectors' competition for consumers who "like" the South African coin dealer on Facebook, a video demonstration of the company's coin portfolio manager and a number 
of other interactive elements.

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