When your business is content, how you organize that content is as important as its quality—especially online.
He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified.
Fashion website Refinery29 has launched its revamped e-commerce site, R29 Shops.
To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.
Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance to win a customized package of Eaton products valued up to $10,000.
Pistol manufacturer Glock launched a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on the site TeamGlock.com, offers consumers the chance to win a trip to the brand's birthplace and global headquarters in Austria.
For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. A redesigned website includes a link to rare coin collectors' competition for consumers who "like" the South African coin dealer on Facebook, a video demonstration of the company's coin portfolio manager and a number of other interactive elements.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...