RedEnvelope's Q1 Revenue Up, Ends Strategic Review

Share this article:

RedEnvelope Inc. reported yesterday that net revenue for the first quarter of fiscal 2007 ended July 2 totaled $26.9 million, a 7.5 percent gain over last year.

The San Francisco-based online retailer reported a first quarter net loss of $0.9 million compared to a net loss of $1.8 million in the first quarter of 2006.

RedEnvelope also said that following a comprehensive strategic alternative review, its board of directors and management decided to support a stand-alone business strategy.

Some highlights from the quarter include that net revenue per order grew to approximately $81 compared to approximately $77 last year; nearly 331,000 orders were shipped, an increase of 2.2 percent; and new customers grew by approximately 130,000 versus the end of fiscal 2006, bringing the total customer file to over 3 million names; and the jewelry and home categories were approximately 26 percent and 18 percent of net revenues, respectively.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.