RedEnvelope's Q1 Revenue Up, Ends Strategic Review

RedEnvelope Inc. reported yesterday that net revenue for the first quarter of fiscal 2007 ended July 2 totaled $26.9 million, a 7.5 percent gain over last year.

The San Francisco-based online retailer reported a first quarter net loss of $0.9 million compared to a net loss of $1.8 million in the first quarter of 2006.

RedEnvelope also said that following a comprehensive strategic alternative review, its board of directors and management decided to support a stand-alone business strategy.

Some highlights from the quarter include that net revenue per order grew to approximately $81 compared to approximately $77 last year; nearly 331,000 orders were shipped, an increase of 2.2 percent; and new customers grew by approximately 130,000 versus the end of fiscal 2006, bringing the total customer file to over 3 million names; and the jewelry and home categories were approximately 26 percent and 18 percent of net revenues, respectively.

close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Ready for an Omnichannel World? Your Customers Are.

Ready for an Omnichannel World? Your Customers ...

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents