RedEnvelope's Q1 Loss Grows

Share this article:
RedEnvelope Inc. reported a $1.75 million loss in its fiscal first quarter ended July 3, but its net revenue increased 18.2 percent to reach $25 million, the company said yesterday.


By comparison, the San Francisco-based multichannel retailer said net loss totaled $952,000 for the same period last year. The catalog division performed below expectations, but online initiatives were above expectations, president/CEO Alison May said.


Net revenue from existing customers represented 55 percent of total net revenue, while RedEnvelope's customer file increased 139,000 to 2.5 million names. Net revenue per order rose from $76 to $80. Fulfillment expense as a percentage of revenue declined from 16.1 percent to 13.6 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.