RedEnvelope Taps Toth as AOR

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RedEnvelope Inc., a retailer of gifts through site and catalog, appointed Toth Brand Imaging as its agency of record.


The San Francisco retailer asked Toth to build brand awareness and fine-tune its marketing direction to position the company better. To this end, the Concord, MA, and New York agency will create integrated programs across all channels.


Advertising, collateral, mail, e-mail and other online marketing will be employed. RedEnvelope currently uses catalogs, mailers, corporate sales pushes, online affiliate partners, search engine marketing, Internet ads and, most recently, direct response television to attract customers.


Toth's portfolio includes Keds, Coach, Mellon Private Wealth Management, Wrangler and Orvis. Founded in 1982, the agency created J. Crew's identity at launch.


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