RedEnvelope Taps Toth as AOR

Share this article:
RedEnvelope Inc., a retailer of gifts through site and catalog, appointed Toth Brand Imaging as its agency of record.


The San Francisco retailer asked Toth to build brand awareness and fine-tune its marketing direction to position the company better. To this end, the Concord, MA, and New York agency will create integrated programs across all channels.


Advertising, collateral, mail, e-mail and other online marketing will be employed. RedEnvelope currently uses catalogs, mailers, corporate sales pushes, online affiliate partners, search engine marketing, Internet ads and, most recently, direct response television to attract customers.


Toth's portfolio includes Keds, Coach, Mellon Private Wealth Management, Wrangler and Orvis. Founded in 1982, the agency created J. Crew's identity at launch.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.