RedEnvelope Posts Strong Q2

Share this article:
RedEnvelope Inc., San Francisco, yesterday reported net revenue of $10.6 million for the second quarter of fiscal 2005 ended Sept. 26, 2004. Net revenue climbed 27 percent from the year-ago period.


RedEnvelope is a multichannel retailer of upscale gifts that are available through a catalog and Web site, redenvelope.com. The company shipped about 148,000 orders in the second quarter, with jewelry as the largest of 14 product categories.


Revenue from customers who receive the catalogs increased 63 percent in the quarter while online sales grew 34 percent. Net revenue from existing customers represented about 62 percent of total net revenue in the period.


At the end of the quarter, RedEnvelope's customer file totaled about 2 million names.


The company completed the installation of new materials handling and warehouse management systems in the second quarter. It also launched an outdoor and print ad campaign that began appearing in the last few days of September.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.