Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
Competition among loyalty programs is more intense than ever, but are consumers cooling to them?
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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.