Redcats USA has signed a multiyear contract renewal with Quebecor World to produce the Lane Bryant and Jessica London catalogs.
The contract covers printing, logistics services, mail list processing and pre-media solutions.
Quebecor World currently also prints Redcats USA's Chadwick's and BrylaneHome Kitchen catalogs, as well as direct mail campaigns for the company.
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Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
