Direct Line Blog

Redbox to begin streaming movies

Share this article:

Kiosk-based DVD rental service Redbox will begin streaming movies online, the LA Times reported. The move stands to put Redbox in direct competition with Netflix, which reported in January it has 20 million subscribers.

Redbox has said it will launch its service with a partner, but has yet to disclose what company that partner will be.

The brand is reportedly branching into streaming movies because its parent company, Coinstar Inc., saw less Q4 revenue than expected and recognizes that consumers are increasingly watching movies streamed to their TV rather than on DVD.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.