Direct Line Blog

Redbox to begin streaming movies

Share this article:

Kiosk-based DVD rental service Redbox will begin streaming movies online, the LA Times reported. The move stands to put Redbox in direct competition with Netflix, which reported in January it has 20 million subscribers.

Redbox has said it will launch its service with a partner, but has yet to disclose what company that partner will be.

The brand is reportedly branching into streaming movies because its parent company, Coinstar Inc., saw less Q4 revenue than expected and recognizes that consumers are increasingly watching movies streamed to their TV rather than on DVD.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.