Red Sox hold prices to keep fan loyalty

Share this article:
The Boston Red Sox -- one of the most expensive teams to see live -- has decided to freeze ticket prices at their 2008 levels.

Sox president and CEO, Larry Lucchino, described the freeze as a loyalty mesaure, saying, "Loyalty is a two way street. And they [fans] have been loyal to us, so we thought it time to do something like this."

He added, "We have been the beneficiary of fan support and fan loyalty. And at a time when our fans may be feeling some kind of economic adversity, we should show some sensitivity."

Red Sox prices have been rising steadily for 14 years, settling into an average home game price of $48.80.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.