Red McCombs Media taps StrongMail for e-mail services

Online marketing agency Red McCombs Media has selected e-mail marketing services firm StrongMail Systems Inc. to power its e-mail marketing.

Red McCombs Media will be able to offer its clients StrongMail's e-mail campaign delivery, management and tracking services.

Red McCombs Media, based in Austin, TX, works with companies to customize their advertising with technology and personalization. E-mail marketing is a core component of the agency's suite of advertiser services, with more than five million e-mails sent out each month on behalf of its clients.

StrongMail, Redwood Shores, CA, will assist Red McCombs Media with campaign management tools to create and track dynamic e-mail campaigns, along with e-mail delivery technology.

In addition, StrongMail will help with real-time visibility into delivery rates and detailed bounce reporting for identifying and addressing delivery problems in real time