Red Lobster Awards Interactive to Real Branding

Share this article:
Red Lobster, a casual-dining seafood restaurant chain, appointed Real Branding, San Francisco, as its interactive agency of record last week after a nationwide search.


The Orlando, FL, company opened an agency review in March, narrowing the field to three finalists after numerous presentations. The Richards Group, Dallas, won traditional advertising responsibilities as agency of record. Real Branding handles online marketing.


Real Branding is charged with strategic planning for Red Lobster's online efforts, Web site development and maintenance, Internet advertising development and media planning.


A subsidiary of Darden Restaurants Inc., Red Lobster has more than 670 restaurants in the United States and Canada. It employs 65,000 people and last year increased sales 4.1 percent to $2.4 billion by serving 144 million guests.


Red Lobster joins Real Branding clients such as Quicken Loans, ditech.com, Diageo, Corona Beer, Coca-Cola Co., America Online, Warner Home Video, HBO and Unilever.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.