Red Cross Names New PresidentThe American Red Cross named Marsha Johnson Evans as its new president yesterday, eight months after its former president stepped down amid controversy about the distribution of funds raised in the wake of Sept. 11.
Evans will take office Aug. 5. Most recently she served as executive director of the Girl Scouts since 1998.
Former Red Cross president Bernadine Healy resigned Oct. 27, citing among her complaints disagreement with the nonprofit's board of directors over how Liberty Fund funds were being spent.
Controversy arose in October when the Red Cross said it expected to distribute only $300 million of the $550 million donated to the Liberty Fund, which was started for relief of the Sept. 11 attacks. It said the rest of the money would be earmarked for use in case of future terrorist incidents.
However, public and governmental criticism forced the Red Cross to re-evaluate that plan and honor its original intentions by devoting all the money to the victims of the terror attacks.
Earlier this month, the Red Cross announced that it would implement new disaster relief fundraising practices by July 31.
The new program is called Donor DIRECT, or Donor Intent REcognition, Confirmation and Trust aims to educate donors and prospects about the American Red Cross Disaster Relief Fund, the organization said.