Recycling: the facts

Share this article:
  • According to the US Postal Service's 2005 Household Diary Study, the average American household receives 18.5 pieces of advertising mail each week.
  • From the same study, consumers do read their mail. In fact, 85 percent of US households usually read some or all of the advertising mail they receive.
  • The Environmental Protection Agency found that direct mail accounts for only 2.2 percent (in weight) of the total municipal solid waste generated in the US annually.
  • According to the American Forest & Paper Association, a record 53.4 percent or 53.5 million tons of the paper consumed in the US was recovered for recycling in 2006. Paper recovery now averages nearly 360 pounds for every American.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.