Recognition Systems, Firstlogic Announce Partnership

Share this article:
Recognition Systems, Chicago, a marketing automation software vendor, and Firstlogic, La Crosse, WI, a data quality software vendor, have entered into a joint sales and marketing agreement.


Under terms of the agreement, which was announced July 17, the companies will jointly market their respective software solutions to help customers better manage marketing campaigns across the enterprise, and enhance critical customer data for personalized, one-to-one marketing strategies.


Recognition Systems' flagship product, Protagona, provides enterprise marketing capabilities for campaign management. It also enhances customer relationship management efforts by delivering optimal messages and offerings at each customer touch point. Firstlogic is the developer of the i.d.Centric data-quality suite, which cleanses, matches and consolidates data, providing high-quality customer information for marketing and business intelligence.


Used together, these technologies enable organizations to target their marketing efforts more effectively, earn a better return on their marketing investment and achieve a clearer understanding of customer response.


"To maximize their competitive advantage, organizations look for best-of-breed technology," said Art Petty, vice president of marketing at Firstlogic. "Under this agreement, we are able to bring each company's industry expertise and core competencies to the table, so our customers can better manage their customers' experiences."


The announcement was made at Firstlogic's Innovations 2000 Users' Conference and Executive Summit in San Diego.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.