Reckoning may be coming for retailers

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This is not a new sentiment, but I found this video and article at Yahoo interesting.

Retail consultant Howard Davidowitz, who recently spoke to DMNews about e-commerce, believes that consumers will begin saving more, "trading down" the level of goods they buy, and lower their aspirations.

In short, anti-consumption sentiment that had been bubbling under among Americans has been exacerbated by the recession. As retailers and marketers, what do you think when you hear these predictions? What can you do to survive if, even after the dust clears, consumers are less likely to, well, consume?

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