Reckoning may be coming for retailers

Share this article:
This is not a new sentiment, but I found this video and article at Yahoo interesting.

Retail consultant Howard Davidowitz, who recently spoke to DMNews about e-commerce, believes that consumers will begin saving more, "trading down" the level of goods they buy, and lower their aspirations.

In short, anti-consumption sentiment that had been bubbling under among Americans has been exacerbated by the recession. As retailers and marketers, what do you think when you hear these predictions? What can you do to survive if, even after the dust clears, consumers are less likely to, well, consume?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...