Direct Line Blog

Reckoning may be coming for retailers

Share this article:
This is not a new sentiment, but I found this video and article at Yahoo interesting.

Retail consultant Howard Davidowitz, who recently spoke to DMNews about e-commerce, believes that consumers will begin saving more, "trading down" the level of goods they buy, and lower their aspirations.

In short, anti-consumption sentiment that had been bubbling under among Americans has been exacerbated by the recession. As retailers and marketers, what do you think when you hear these predictions? What can you do to survive if, even after the dust clears, consumers are less likely to, well, consume?
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.