The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.
Cross-channel marketing solutions provider StrongMail rebrands to StrongView to reflect the evolution of the company and the industry it serves.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia.
Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide.
The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.
Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.
Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.
NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency.
Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.
Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group.
Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and on-site optimization capabilities of sister company Netmining.
Direct marketing agencies are updating their names, logos and taglines to emphasize new capabilities in areas they are not traditionally know for, such as digital and social media.
Sanjay Gupta joined GMAC Inc. as CMO in March 2008, the same month that investment firm Bear Stearns collapsed.
When Susanne Batchelor joined third-party logistics company NFI as SVP of marketing in 2008, the 75-year-old organization had never advertised with more than a brochure and had no cohesive name, logo or brand for its 11 divisions. Batchelor spent more than a year talking with everyone at the company - from drivers, dispatchers and logistic center workers to senior management - to come up with one brand the whole company could embrace.
E-mail Data Source re-branded as eDataSource, effective November 9, to reflect the changing nature of its businesses, which is now more focused on social media.
American Express has launched a Web series examining how five small businesses, working with branding and design agencies, reinvigorated their companies.
Data and information services company Telematch combined its business units Telematch and Phoenix Data Processing on October 7 under the new brand Relevate.
The CMO of AAA's second-largest club, Northern California Nevada and Utah (AAA NCNU), discusses how the company plans to use competitive marketing analysis, behavior triggered marketing and a data system overhaul to drive its marketing forward.
Wishnatzki Farms, a Florida strawberry farm, launched a digital campaign this week to promote its new consumer brand name, Wish Farms. The effort includes e-mail, social media, viral videos and giveaways.
Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.
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