Rebranding

10 Surprises from our Simultaneous Rebrand and Product Launch

10 Surprises from our Simultaneous Rebrand and Product Launch

In this webinar, we'll discuss the 10 things we learned from launching a new product and rebranding our company.

Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

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The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

If You Build It, They Will Engage

If You Build It, They Will Engage

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Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

8 Overused Marketing Tactics

8 Overused Marketing Tactics

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It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.

Moving Beyond the (Strong)Mail

Moving Beyond the (Strong)Mail

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Cross-channel marketing solutions provider StrongMail rebrands to StrongView to reflect the evolution of the company and the industry it serves.

The New American Airlines Has Arrived

The New American Airlines Has Arrived

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The airline's rebrand promises a more tech-savvy, customer-centric experience.

Video: DMEF Looks to Sharpen Its Marketing Edge

Video: DMEF Looks to Sharpen Its Marketing Edge

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A name change for the foundation aims to better highlight its mission and growth strategy.

A Million- Dollar Branding Disaster: Answers

A Million- Dollar Branding Disaster: Answers

What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.

Marketing Challenge: A Million-Dollar Branding Disaster

Marketing Challenge: A Million-Dollar Branding Disaster

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You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?

Live from DMA2012:  The booth review

Live from DMA2012: The booth review

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Direct Marketing News staffers report on noteworthy new products from the convention floor.

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond to the September Gloves Off question.

Is it time to rename direct marketing?

Is it time to rename direct marketing?

Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.

Rebranding's main squeeze is e-commerce site

Rebranding's main squeeze is e-commerce site

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Red Jacket Juice goes national with e-commerce.

ZenithOptimedia announces global brand repositioning

ZenithOptimedia announces global brand repositioning

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Agency ZenithOptimedia announced its repositioning as a "Live ROI" company, said Dave Penski, president of Zenith, a division of ZenithOptimedia.

Meredith Integrated Marketing rebrands as MXM

Meredith Integrated Marketing rebrands as MXM

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Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide.

Meredith Integrated Marketing rebrands as MXM

Meredith Integrated Marketing rebrands as MXM

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Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide.

'Just Call Me Angel of the Morning': a marketing services unit

The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.

'Just Call Me Angel of the Morning': a marketing services unit

The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.

Steuben refreshes brand to chase younger consumers

Steuben refreshes brand to chase younger consumers

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Steuben Glass, the 98-year-old maker of crystal barware, stemware, tabletop accessories and collectables, wanted to refresh its brand image to attract a younger demographic. As the company and its customer base had grown older, Steuben felt the time was right to freshen up its designs and its marketing.

Carlson to complete rebrand in October, continue creative marketing services

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Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.

Carlson to complete rebrand in October, continue creative marketing services

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Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.

Adams Hussey & Associates rebrands, promotes Cubine to president

Adams Hussey & Associates rebrands, promotes Cubine to president

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Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.

Adams Hussey & Associates rebrands, promotes Cubine to president

Adams Hussey & Associates rebrands, promotes Cubine to president

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Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.

NSI rebrands as Ansira post-Razor acquisition

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NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency.

NSI rebrands as Ansira post-Razor acquisition

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NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency.

Rauxa rebrands without 'direct' in name

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Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.

Rauxa rebrands without 'direct' in name

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Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.

Yellow Pages Association rebrands as Local Search Association

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Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group.

SearchIgnite rebrands as IgnitionOne

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Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and on-site optimization capabilities of sister company Netmining.

Rebrand stresses simplicity

Rebrand stresses simplicity

Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.

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