Rebranding Campaign

The New American Airlines Has Arrived

The New American Airlines Has Arrived

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The airline's rebrand promises a more tech-savvy, customer-centric experience.

Video: DMEF Looks to Sharpen Its Marketing Edge

Video: DMEF Looks to Sharpen Its Marketing Edge

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A name change for the foundation aims to better highlight its mission and growth strategy.

A Million- Dollar Branding Disaster: Answers

A Million- Dollar Branding Disaster: Answers

What would you do if you'd spent mega money on a huge rebranding campaign only to discover it'd already been done? Our readers respond.

Marketing Challenge: A Million-Dollar Branding Disaster

Marketing Challenge: A Million-Dollar Branding Disaster

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You've spent mega money on a rebranding campaign—only to discover an assistant hadn't done due diligence on tagline research. What would you do?

Meredith Integrated Marketing rebrands as MXM

Meredith Integrated Marketing rebrands as MXM

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Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21. Meredith Corp. also said it has acquired a minority stake in London-based marketing agency Iris Worldwide.

'Just Call Me Angel of the Morning': a marketing services unit

The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.

Steuben refreshes brand to chase younger consumers

Steuben refreshes brand to chase younger consumers

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Steuben Glass, the 98-year-old maker of crystal barware, stemware, tabletop accessories and collectables, wanted to refresh its brand image to attract a younger demographic. As the company and its customer base had grown older, Steuben felt the time was right to freshen up its designs and its marketing.

Carlson to complete rebrand in October, continue creative marketing services

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Carlson will work with brand consultancy Interbrand, PR firm Fleishman-Hillard and several other groups to promote the rebrand, which will be announced during an October Carlson Marketing event in Toronto.

Adams Hussey & Associates rebrands, promotes Cubine to president

Adams Hussey & Associates rebrands, promotes Cubine to president

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Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.

NSI rebrands as Ansira post-Razor acquisition

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NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop Razor in January, will position itself as an integrated customer engagement agency.

Rauxa rebrands without 'direct' in name

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Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.

Rebrand stresses simplicity

Rebrand stresses simplicity

Lakeland Bank is the third-largest commercial bank in New Jersey (based on assets of $2.7 billion), but the company felt its brand identity could be stronger, particularly among younger customers.

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